Follow the steps below to get started.
Follow the steps below to get started.
REAL ADVANTAGE - REAL BENEFITS.
Tired of outdated bicycle business models that require large upfront stock purchases, tying up cash in inventory that sits for months while new component releases make bikes obsolete?
With final retail prices over 20% lower than certain competitors, INTENSE state-of-the-art frames are just the beginning. We offer a range of powerful benefits designed to take your bicycle business to the next level.
DEALER CENTRIC SALES MODEL
As a participating dealer, you’re the centerpiece of the Frame First Program—empowered to build lasting customer relationships through personalized service and expertise.
NO INVENTORY RISK
The program requires no upfront investment or inventory commitment, reducing financial risk and operational stress.
HEALTHY MARGINS
Deliver exceptional value to your customers while maintaining strong margins—without discounting or competing against dealers selling the same stock bikes.
TAILORED EXPERIENCE
Give customers the freedom to design their dream bike instead of settling for what’s on the shop floor. With your guidance, they’ll enjoy a premium, personalized experience from start to finish.
NEW COMPONENTS DAILY
Stay ahead of the curve—incorporate new components into builds as soon as they’re released. No more waiting for next season’s stock. Offer riders what they want, when they want it.
OPTIMIZE YOUR SHOP
Traditional bike builds often reduce dealer margins. With the INTENSE Frame First Program, riders pay you to build their bike exactly the way they want it—creating a profitable, service-driven opportunity for your shop.
JOIN THE REVOLUTION.
INTENSE is redefining how business is done in the bicycle industry.
Is your shop ready for the change?
The innovative INTENSE Frame First Program is designed to empower IBDs and disrupt the outdated industry model. We put you—the dealer—at the center of the bike purchase journey, enabling you to deliver exceptional value to riders while generating cash flow–positive margins, all without inventory risk.
In partnership with Quality Bicycle Products, we provide pre-configured build kits for INTENSE frames, giving you the ability to offer a fully customizable experience for your customers without the burden of carrying large inventory.
See what Jeff Steber (Founder) and Mike Carr (vp-sales/mrkt) have to say.
STEP ONE
Become a dealer to gain access to our B2B portal where you can purchase frames right off the website.
step TWO
Optimize your customer’s build by completing the attached setup sheet with their biometrics and components specifications.
Consultative Selling
Learn the business model and train employees in consultative selling, emphasizing building trust, asking the right questions, and providing personalized solutions to create lasting relationships with riders.
STEP THREE
Order a frame (below) directly from INTENSE and source the components from QBP, then assemble everything in your shop.
Product Availability.
FAQs
This program eliminates the uncertainty of selecting compatible parts and components for an INTENSE frame. Through collaboration between INTENSE’s product team and QBP category managers, it offers riders full custom or semi-custom build options. Additionally, dealers with a QBP account benefit from free shipping and other exclusive QBP dealer perks.
es! You do not need to be a current or past INTENSE dealer to take advantage of this program.
Yes. Instead of incorporating overseas assembly costs into the price of a complete bike, this program allows dealers to retain service revenue for the bike build.
Dealers can choose the “Have INTENSE build the bike” option, and our team in Temecula, CA will handle the assembly for a build fee of $250.
No, there is no stocking requirement to participate. However, dealers can access margin enhancers if they choose to stock a small number of frames or bikes.
INTENSE is collaborating with a merchandising partner to offer optional frame wall merchandise kits. More details will be available soon.
Unlike our full bike return policy, custom frames are non-returnable after purchase.
QBP accepts returns of new, unused items within a limited timeframe, provided they meet specific packaging and condition requirements. For full details on their return policy, please contact QBP Customer Service at 800-346-0004.
QBP is a key partner in the Frame First Program, stocking all pre-approved components in their warehouses across the U.S. They also provide an INTENSE microsite on their B2B platform, making it easy for retailers to select components for custom builds.
No, as long as the installed components meet INTENSE’s required specifications, the frame warranty remains valid.
It’s a simple process—dealers order the frame through the INTENSE B2B site and purchase the components separately on the QBP B2B site.
It’s easy! Just complete the dealer application, submit it along with your resale certificate, and we will confirm receipt and order processing.