It All Starts with the Frame—the essential foundation that drives performance, optimization, and ultimate rider experience.
HOW IT WORKS: The INTENSE frame is the essential element—the foundation for creating something truly unique and expressive. Like the building blocks of a perfect formula, our new Frame First platform empowers riders to build a fully customized bike without the added cost typically associated with custom builds. By streamlining our process and optimizing pricing, we’ve made it possible to create a bike tailored to your preferences while maintaining the same value as a pre-configured build.
What awaits you with frame-FIRST.
50K COMPONENTS
Unlock a catalog of 50,000 bicycle components, giving you the power to fine-tune every detail, optimize performance, and craft a bike that’s truly one of a kind.
300 Component brands
With a lineup of 300 renowned and 70 exclusive component brands, you have the power to fuse familiar favorites or experiment with new combinations.
VALUE
Building a custom bike doesn’t have to break the bank. With our new dealer-centric business model, the bike industry can now offer customizations at no additional cost.
follow the steps below to get started.
STEP ONE
Complete the attached setup sheet to ensure a precise, customized bike build. Include the frame, biometric measurements, and preferred components for a setup tailored to your riding style. If you need assistance, your dealer can guide you through the process.
STEP TWO
Take your setup sheet to any dealer—even if they don’t currently carry INTENSE frames. Through our Frame First Program, they can guide you through the build process, ensuring you get the perfect setup. If you prefer to work with an existing INTENSE dealer, click the link below.
STEP THREE
Your bike will be built to your exact specifications, either by your selected dealer or by INTENSE. Once the assembly is complete, you’ll be notified that your custom build is ready for pickup. From there, all that’s left to do is hit the trails and enjoy your intense.
