News
Meet James, the General Manager of Kore North Bicycles in Meridian, Idaho. He is one of the biggest advocates for custom frame-up builds. From learning bike mechanics out of necessity to leading one of Idaho’s most respected shops, James lives and breathes bikes. His custom INTENSE DJ build is a perfect reflection of that passion. Built to be tough, precise, and unmistakably personal, this setup highlights the components James trusts most when every detail matters.
The INTENSE crew caught up with brand ambassador Jutt Wood for a quick Q&A, diving into the roots of his riding journey and the inspiration behind his latest build — a fully custom M1 crafted from the ground up. Jutt’s genuine passion for two wheels shines through in everything he does, making him the perfect rider to highlight what’s possible with our Frame First program.
Two Teams. One INTENSE Mission.
From the steep woods of Lake Placid to the high-speed straights, both INTENSE Factory Racing and INTENSE Racing USA closed out the 2025 season in true INTENSE fashion — with grit, speed, and style. Dante Silva landed an impressive 16th in finals, Louise Ferguson and Mille Johnset charged into the top 12, and the crew proved once again that whether it’s the global stage or home soil, INTENSE riders bring the fire.
From a hand-me-down Huffy in California to racing downhill in Japan, Ryan Cowling’s journey into mountain biking has been anything but ordinary. Now the owner of Kore North Bikes in Meridian, Idaho, Ryan blends heritage, passion, and custom craftsmanship—keeping MTB history alive while building bikes that inspire the next generation.