News
If you caught the UCI World Series Teams announcement last week, you might have noticed a big change—the legendary Intense Factory Racing (IFR) team is now called AXESS Intense Factory Racing. This is a major shift for such a well-known team, and many of you are probably wondering, “Who is AXESS, and what do they offer?”
When it comes to Cross-Country racing, the choice between 100mm and 120mm travel can make all the difference in your ride. The Sniper XC is built for pure speed and efficiency, ideal for riders who demand the lightest, most responsive setup. Meanwhile, the Sniper T, with its extra suspension travel, offers greater stability and confidence on technical descents—without sacrificing race-day performance.
The bicycle industry has seen major changes in technology, performance, and rider expectations over the years, but the way bikes are designed, manufactured, and distributed has remained surprisingly unchanged for decades. While the products themselves have evolved, the supply chain that gets those bikes from factory to rider still largely follows a model established in the 1970s. However, with shifting consumer habits, direct-to-consumer (D2C) sales, and increasing financial pressures on retailers, the industry is at a turning point.
2025 is here, and at INTENSE, we’re all about making every ride count. That’s why we’ve created a list of 10 resolutions to inspire your next great adventure. From epic bikepacking trips to nighttime trail rides, these challenges are designed to push your limits, spark creativity, and elevate your love for cycling.