News
La Thuile, Italy made its mark on the 2025 UCI World Cup calendar with a wild and demanding downhill track that tested every rider. From injury setbacks to top-10 finishes, the INTENSE Factory Racing team showed resilience and fire. Read how Mille and Juanfer carried the torch and why this weekend was one to remember.
The pressure was on in Leogang as INTENSE Factory Racing faced tight margins and high expectations on one of the World Cup’s most familiar tracks. From Joe Breeden’s blistering pace to Mille Johnset’s continued progress, see how the team performed on the fast, dry course in Austria.
After a wet and wild start in Poland, the INTENSE Factory Racing team headed to the heat of Loudenvielle, France for Round 2 of the 2025 World Cup. With dry, dusty trails and blazing-fast conditions, it was a weekend of breakthrough rides, smart strategy, and top-10 finishes. Catch the full race recap, rider quotes, and behind-the-scenes action now.
The cycling industry is shifting—and INTENSE is leading the charge. Our new Frame First program puts customization, affordability, and local bike shop support at the heart of the buying experience. Built in partnership with Quality Bicycle Products, this initiative gives riders more flexibility and savings without the burden of full bike inventory for dealers. The result? A truly custom build that costs less and performs better. Learn how we’re reimagining the way bikes are bought—starting with the frame.
The Sea Otter Classic never disappoints, and this year was no exception. From the launch of our all-new Spider trail bike—the most talked-about ride at the event—to podium finishes in Dual Slalom and solid top-10s in Downhill, the INTENSE crew brought the heat. With Dante Silva charging hard, Nate Kitchen keeping the stoke high, and even a Palmer-built DS bike making a comeback, it was a weekend to remember.