INTENSE FACTORY RACING
INTENSE FACTORY RACING
INTENSE was born in the golden era of U.S. mountain biking—the mid-90s NORBA days, when legends like Shaun Palmer, Leigh Donovan, and Michael Ronning turned the original M1 into an icon. Then came Chris Kovarik, dominating World Cups and setting a record-winning margin that still stands today.
From the M3 to the M9 and now the reborn M1, we’ve always pushed the limits of downhill design. But through all the tech and titles, it’s the people who make this team special.
Racers, mechanics, and die-hard dreamers—INTENSE Factory Racing is a high-speed family. We’ve got grit in our roots and fire in the tank. Today, we’re still here—ready to write the next chapter with an exciting team that’s hungry to send it.
JOE BREEDEN
From the United Kingdom, Joe Breeden serves as both the owner and a rider for the INTENSE Factory Racing Team. His multifaceted contributions, both on and off the bike, have been instrumental in guiding and representing the team. We’re thrilled to have such a positive and talented individual leading the team.
Louise Ferguson
Originating from Fort William, Scotland, 28-year-old Louse Ferguson brings a wealth of experience and passion to the team. Her prowess on challenging terrains underscores her status as a formidable competitor in the downhill arena.
Juanfer Vélez
Hailing from Medellín, Columbia, Juanfer Vélez is a dynamic downhill racer known for his fearless riding style. At 25 years old, he brings a blend of energy and competitive experience to the team.
Mille Johnset
A 24-year-old Norwegian rider from Oslo, Mille Johnset has made a significant mark on the downhill racing scene. Her consistent performance and dedication have solidified her reputation as one of the sport's rising stars.
Oscar Griffiths
At just 18 years old, London-born Oscar Griffiths is making waves in the downhill circut. His rapid ascent in the sport showcases his talent and commitment to excellence.
Oliver Morris
As the Team Manager of INTENSE Factory racing, Oliver Morris is the glue that holds it all together. Originally from the UK, Olly brings a deep understanding of racing, logistics, and rider support to the squad. Whether he's wrenching in the pits, coordinating race-day strategy, or making sure everyone's got coffee and clean kit, Olly's the steady hand behind the chaos.
MEET THE M1
The M1 features two rear travel settings—203mm of linear travel for speed and sensitivity, or 212mm of progressive travel for more aggressive terrain—all built on our proven 6-link suspension platform. This adjustability allows the team to fine-tune the setup for the unique demands of each track.
Designed around a 279 mullet wheel configuration and refined on the World Cup circuit, the M1 has been meticulously developed by INTENSE engineers and the Factory Racing team with one goal in mind: to be the fastest downhill bike on the mountain.
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