INTENSE Factory Racing was born in the mid-90’s with iconic riders like Shaun Palmer and later, Chris Kovarik, Nigel Page and Sam Hill. Throughout the brand’s history, the team has played an integral role in R&D and product development, with the primary goal of helping us provide world-cup proven race bikes to the open market. The tradition continues today with all four of our riders – Aaron Gwin, Dakotah Norton, Joe Breeden, and Seth Sherlock, testing, perfecting and racing prototype downhill bikes for the 2022 race season.