Independent Bicycle Dealers (IBD) face several challenges in today’s market. We are here to change that.
Introducing the INTENSE Frame First Program — designed to empower IBDs and disrupt the broken industry model. We place YOU, the dealer, at the center of the bike purchase journey, where you can create incredible value for riders and generate cash flow-positive margins without inventory risk. In partnership with Quality Bike Products, we offer pre-configured build kits for INTENSE frames, allowing you to provide a customizable experience for your customers without bearing the heavy inventory burden.
OPTIMIZED NOT COMPROMIZED.
Exclusive dealer perks.
50K COMPONENTS
Unlock a catalog of 50,000 unique components, giving you the power to fine-tune every detail, optimize performance, and craft a bike that’s truly one of a kind.
300 component brands
With a lineup of 300 renowned and 70 exclusive component brands, you have the power to fuse familiar favorites or experiment with new combinations.
VALUE
Building a custom bike doesn’t have to break the bank. With our new dealer-centric business model, the bike industry can now offer customizations at no additional cost.
follow the steps below to get started.
STEP ONE
Become a dealer to gain access to our B2B portal where you can purchase frames right off the website.
step TWO
Optimize your customer’s build by completing the attached setup sheet with their biometrics and components specifications.
STEP THREE
Order a frame (below) directly from INTENSE and source the components from QBP, then assemble everything in your shop.
FAQs
This program eliminates the uncertainty of selecting compatible parts and components for an INTENSE frame. Through collaboration between INTENSE’s product team and QBP category managers, it offers riders full custom or semi-custom build options. Additionally, dealers with a QBP account benefit from free shipping and other exclusive QBP dealer perks.
es! You do not need to be a current or past INTENSE dealer to take advantage of this program.
Yes. Instead of incorporating overseas assembly costs into the price of a complete bike, this program allows dealers to retain service revenue for the bike build.
Dealers can choose the “Have INTENSE build the bike” option, and our team in Temecula, CA will handle the assembly for a build fee of $250.
No, there is no stocking requirement to participate. However, dealers can access margin enhancers if they choose to stock a small number of frames or bikes.
INTENSE is collaborating with a merchandising partner to offer optional frame wall merchandise kits. More details will be available soon.
Unlike our full bike return policy, custom frames are non-returnable after purchase.
QBP accepts returns of new, unused items within a limited timeframe, provided they meet specific packaging and condition requirements. For full details on their return policy, please contact QBP Customer Service at 800-346-0004.
QBP is a key partner in the Frame First Program, stocking all pre-approved components in their warehouses across the U.S. They also provide an INTENSE microsite on their B2B platform, making it easy for retailers to select components for custom builds.
No, as long as the installed components meet INTENSE’s required specifications, the frame warranty remains valid.
It’s a simple process—dealers order the frame through the INTENSE B2B site and purchase the components separately on the QBP B2B site.
It’s easy! Just complete the dealer application, submit it along with your resale certificate, and we will confirm receipt and order processing.