News
The bicycle industry has seen major changes in technology, performance, and rider expectations over the years, but the way bikes are designed, manufactured, and distributed has remained surprisingly unchanged for decades. While the products themselves have evolved, the supply chain that gets those bikes from factory to rider still largely follows a model established in the 1970s. However, with shifting consumer habits, direct-to-consumer (D2C) sales, and increasing financial pressures on retailers, the industry is at a turning point.