News
The bicycle industry has seen major changes in technology, performance, and rider expectations over the years, but the way bikes are designed, manufactured, and distributed has remained surprisingly unchanged for decades. While the products themselves have evolved, the supply chain that gets those bikes from factory to rider still largely follows a model established in the 1970s. However, with shifting consumer habits, direct-to-consumer (D2C) sales, and increasing financial pressures on retailers, the industry is at a turning point.
2025 is here, and at INTENSE, we’re all about making every ride count. That’s why we’ve created a list of 10 resolutions to inspire your next great adventure. From epic bikepacking trips to nighttime trail rides, these challenges are designed to push your limits, spark creativity, and elevate your love for cycling.
Intense Factory Racing has partnered with EXT Suspension to bring cutting-edge technology to the downhill MTB scene. Featuring the revolutionary EXT Vaia fork with sliding bushes for frictionless performance, this collaboration pairs EXT’s innovation with the race-proven Intense M1 platform.
INTENSE Factory Racing is proud to announce its first addition to the 2025 downhill team: the incredibly talented Mille Johnset. At just 23 years old, Mille has already established herself as a formidable competitor, with an impressive résumé that includes two podium finishes in 2024. Her aggressive riding style, sharp racecraft, and undeniable talent make her a perfect fit for the INTENSE team as they gear up for an exciting season ahead.