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The Evolution of the Bike Industry

The bicycle industry has seen major changes in technology, performance, and rider expectations over the years, but the way bikes are designed, manufactured, and distributed has remained surprisingly unchanged for decades. While the products themselves have evolved, the supply chain that gets those bikes from factory to rider still largely follows a model established in the 1970s. However, with shifting consumer habits, direct-to-consumer (D2C) sales, and increasing financial pressures on retailers, the industry is at a turning point.

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10 INTENSE Resolutions for 2025: Your Ultimate Cycling Challenge

2025 is here, and at INTENSE, we’re all about making every ride count. That’s why we’ve created a list of 10 resolutions to inspire your next great adventure. From epic bikepacking trips to nighttime trail rides, these challenges are designed to push your limits, spark creativity, and elevate your love for cycling.

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