WHY THE INTENSE FRAME FIRST PROGRAM IS A WIN-WIN IN A CHALLENGING BIKE MARKET
Let’s face it—the cycling industry’s been in a bit of a rut. Inventory pile-ups, cash flow issues, and uncertainty across the board have put pressure on everyone from manufacturers to bike shops. But here at INTENSE, we’ve always believed that everything starts with the frame. It’s a principle we’ve lived by for over 30 years—and now, we’re doubling down on it.
Enter the Frame First program. Kicking off in 2025, this initiative is built to support riders and local bike shops during an industry shake-up. We’re flipping the script by keeping frame inventory on our side—giving shops the breathing room they need. Dealers can now focus on what matters most: helping customers build their dream bike, piece by piece, without the burden of stocking full bikes or guessing what will sell.
Thanks to our partnership with Quality Bicycle Products, the largest parts distributor in the U.S., compatible components are always within reach. Shops can order exactly what the rider wants, knowing it’ll fit perfectly with the INTENSE frame—and all at special pricing exclusive to the program. It’s a custom build experience with the price tag and ease of an off-the-shelf setup.
Here’s what that means for riders:
- The shop knows exactly which parts work with your chosen INTENSE frame.
- Assembly and setup are handled by your trusted local mechanic, backed by our tech team if needed.
- You get top-tier components at reduced prices through Quality Bike Products—meaning more bike for your buck.
And it’s not just theoretical—we’ve run the numbers. In a head-to-head cost comparison with five major competitors, builds using our Frame First approach came in 12–22% less, sometimes saving riders thousands. And that’s with fully custom builds, not stock catalog models.
So you’re not only getting the bike you actually want, you’re getting it for less, and supporting your local bike shop in the process. That’s what we call a win-win.
Want to see how it stacks up or learn more? Click here or reach out to our team. The future of bike buying is here—and it starts with the frame.
