Discover the Reinvented Primer 29

unlocking trail perfection
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INTENSE SALE

CHECK OUT SITE WIDE DISCOUNTS
SHOP BIKES

ADVENTURE STARTS HERE

Designed to take you farther and faster, the E-Xplore has everything you need for a comfortable ride.
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THE WAIT IS OVER

MEET THE NEW INTENSE DJ
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THE EVOLUTION OF EXCELLENCE

THE REBIRTH OF THE M1
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During the month of May riders and coaches of scholastic programs are eligible for a discount, apply here

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the all new Tazer alloy s

PUSHING THE LIMITS OF THE ENDURO e-MTB CATEGORY.
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RIDE NOW PAY LATER

Get out on the trails sooner. INTENSE FINANCING is now available. 0% APR available for 12 months*.

DEDICATED RIDER SUPPORT

Our dedicated team has the knowledge and expertise to help you get the most out of your new bike.

PROFESSIONAL ASSEMBLY

Your bike will be assembled by certified bicycle technicians and made ready for home delivery.

PODIUM PAYBACK

We provide rider support programs for amateurs and professionals racing on INTENSE Mountain Bikes.

RYD’ING HIGH: FORT WILLIAM WORLD CUP

Fort William is a beast of a downhill track. It is brutal. A real test for bike and body.  
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SLIP'N SLIDE

BRITISH DOWNHILL SERIES ROUND 1, RHEOLA
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DOWNTIME PODCAST WITH LOU FERGUSON

Chris Hall sits down for a chat with INTENSE Factory Racing’s Lou Ferguson.
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LOU FERGUSON AT HARDLINE

INTERVIEW & BIKE CHECK
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MS X INTENSE RACING 2024

BACK TO THE FUTURE
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APPAREL AND GEAR
APPAREL AND GEAR
INTENSE X THOR MTB GEAR
INTENSE X THOR MTB GEAR

DEALER LOCATOR

FIND DEALER

Blog posts View all

RYD'ING HIGH: FORT WILLIAM WORLD CUP
RYD'ING HIGH: FORT WILLIAM WORLD CUP
SLIP ‘N SLIDE: BRITISH DH ROUND 1, RHEOLA
SLIP ‘N SLIDE: BRITISH DH ROUND 1, RHEOLA
OSCAR HÄRNSTROM - SURFING BROWN POW IN CHILE
OSCAR HÄRNSTROM - SURFING BROWN POW IN CHILE